Selling alcoholic beverages at a joint discount price is prohibited. Offering two or more alcohol beverage packages or servings at a joint discount price is prohibited. Buying a single alcohol beverage may not be more expensive than the price of an item of the same size in a multi-package.
In retail sales, you may only advertise a discounted price valid for a period of less than two months for a package of alcoholic beverages inside a retail outlet. Short-term discount prices may not be advertised in magazines or online publications, either.
In serving alcohol, short-term discount offers for mild alcoholic beverages (such as the so-called happy hour prices) may be advertised outside the premises licensed for the serving of alcohol, such as in an advertisement on the door, window or in the immediate vicinity of the premises. Premises licensed for the serving of alcohol may also advertise their offers mentioned above on their website or in newspapers.
Receiving rebates on the price of alcoholic beverages, calculated on the basis of purchases of alcoholic beverages, other consumer goods or services, is prohibited. Benefits accrued from the use of credit cards are possible, provided that the credit card in question is issued by a financial institution. The prohibition of rebates does not prevent the sale of an alcoholic beverage at a discounted price as a loyal customer benefit, for instance.